Lifeproof

Inside the mindset of some of the world’s strongest athletes—driven to push past limits, embrace discomfort, and chase something greater. Every step, every rep, every sacrifice is in pursuit of being something more.

To understand what fuels this relentless drive, we partnered with top CrossFit and Ironman athletes—those who redefine limits every day. We saw firsthand what keeps them moving forward, and one thing was clear: focus is everything. So Lifeproof phone cases are built to withstand anything, so their phone stays protected, their training stays uninterrupted, and they stay locked in. Free to push harder, go further, and unleash the remarkable.